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Young Alumna Gives Advice for Developing a Personal Brand

Submitted on October 5, 2017

Be authentic. Be your true self. Work on relationships. These were among the points made to students by Georgetown College graduate Davonna Saier in her discussion Thursday as part of the College to Career Series presented by the school’s Graves Center for Calling Career. Saier is now director of marketing for Lexington Diagnostic Center and Open MRI in Lexington, She was introduced by Ms. Holly James, left in the photo, director of the Graves Center.

Davonna Saier, r, with Holly James, Director, Graves Center for Calling and Career“It is so important to establish a good personal brand,” Saier said. “You want to stand out in a positive way.”

She encouraged students to develop a personal mission statement – an elevator speech, if you will - and advised them to always be aware of their body language, to dress professionally, to be mindful of the company they keep, to enhance their communication skills, and to constantly work at expanding their knowledge wherever they are working.

Referencing this age of social media, Saier admonished students to be mindful of how they express themselves online. “Long before the personal interview, a prospective employer is likely to have checked various social media services to learn what they can about you,” she cautioned. “Make sure your brand is represented well.”

“And remember, too,” she added, “People connect with other people. Work on relationships. Care about how you treat others for, borrowing from the poet Maya Angelou, ‘people may forget what you said or did but they won’t forget how you made them feel’.”

After graduating in 2006 with a degree in Communication and Media Studies and Business, Saier went on to earn a Master’s in Health Administration from the University of Kentucky. Prior to her current position, she was with Baptist Health of Lexington.

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